Getting Attention: Well that's a great benefit – the fact that your branch leaders have gotten really excited about the museum, and find it invaluable in telling the AAUW story. What are some of the other benefits the online museum is generating for AAUW?

Carr: We are still in the early stages in terms of results, but based on the strong number of visits to the museum – more than 40,000 visitors in its first few months – and the positive responses we have received from members and nonmembers, we know that we are on the right track. Now the challenge is to keep interest going and growing. Getting Attention: What's next?

Carr: Keeping the museum fresh is vital. We plan to operate our online museum much like a traditional museum, with periodic new exhibits that tap into topics of member and donor interest using AAUW historical material.

Well done AAUW! Setting out to broaden audiences by reaching targets where they are (online), the AAUW launch of its online museum has also motivated existing member excitement and loyalty.

Visit the AAUW Online Museum at: http://www.aauw.org/museum/index.cfm